Search Engine Marketing in Goa


Search Engine Marketing in Goa is a relatively new term and is used by only a few firms in Goa. Understanding the huge potential this strategic activity offers, We, at Goa Web Tech offer small and Medium businesses the opportunity to explore various options of Search Engine Marketing in Goa.


Search Engine Marketing which is also known as SEM is a type of Internet marketing which promotes websites  in the results of pages of Search Engines. These are popularly known as SERPS  or Search Engine Results Pages. The most popular search engines used to conduct searches are Google which is the most widely used in the world followed by Bing.

Thus Search engine marketing is a way of promoting a firms business activity online using paid advertisements which appear in the results of queries searched for in a Search Engine. Firms interested in making their ads appear in these results bid on keywords that visitors on Google and Bing might enter when looking for products or services. This gives the business owner the opportunity for their product or service ads to appear alongside results for those search queries.

These ads, are popularly known as pay-per-click ads and may come in a variety of formats. Some are text-based ads, whereas others are Ecommerce related product ads. Some are more visual in nature offering prospective customers information at-a-glance, such as price and reviews.

The biggest strength of Search engine marketing is that it presents an opportunity to business owners to put their ads in front of motivated customers who have the intent to make a purchase decision at that very moment. No advertising medium can even come close to offering anything like this. This is the reason Search Engine Marketing is a very effective and focused way of increasing your business. Which is why search engine marketing is so effective and such an amazingly powerful way to grow your business. However Search Engine Marketing must always be done in combination with Search Engine Optimisation. Our Search Engine Optimisation in Goa Module offers insights on the same.